RAISE THE GAME is our commitment to the people, places and institutions that are invested in changing their communities through their love
for the game. Alongside the NBA and local basketball networks throughout Europe,
we are embarking on a journey to help the game and its culture on and off the court thrive.
Here you’ll find everything there is to know about our local initiatives, the hottest on and off court styles and upcoming events.
Two of Barcelona’s best creatives going head-to-head, as they will paint six custom NBA balls.
Parisian basketball player, Sali and her teammates share their love for the game.